Our Vision, Mission & Values
Our Vision
To be the leading advocate and resource for South African businesses in Hong Kong.
Our Mission
Support and promote South African businesses, advocate, network, and enhance trade relations.
Core Values
Integrity, Community, Innovation, and Collaboration drive our efforts.
Registered in November 2024, the South African Chamber of Commerce in Hong Kong (SACCHK) is a non-profit organisation dedicated to strengthening trade, investment, and cultural ties between South Africa and Hong Kong / Greater Bay Area (GBA).
Our mission is to create a dynamic platform for businesses and professionals to connect, collaborate, and grow — positioning Hong Kong as Asia’s gateway to Africa, and South Africa as Africa’s gateway to Asia.
Why Join SACCHK?
Members gain access to exclusive business and trade networks across Asia and Africa, with invitations to events, expos, and networking forums.
They benefit from direct engagement with government bodies and trade promotion agencies, as well as visibility opportunities through Chamber media, newsletters, and events.
Members can participate in sector-specific working groups and thought leadership panels, receive support for B2B introductions and trade missions, and enjoy representation of South African business interests in Hong Kong.
Why Hong Kong?
Ease and Opportunity

Trade Excellence
World-class infrastructure, efficient customs procedures,
& HK position as a business hub

Zero Import Tax
An attractive location for international exhibitors with tax-free imports

Streamlined Procedures
Straightforward import procedures & efficient customs clearance

Global Accessibility
Visa-free access for citizens from 170 countries worldwide

Vibrant Trading Community
Home to diverse traders, creating an ideal environment for business networking

Strategic Gateway
Easy access to the Greater Bay Area & greater China
Key Priority Areas
Impact Investment
Leverage ESG and impact investing trends to engage businesses across Hong Kong and South Africa.
Sports
Unite communities and create youth and business opportunities through sports.
Tourism
Boost leisure, cultural exchange, and business growth between Hong Kong and South Africa.
Food & Beverage
Facilitate trade and investment between South Africa and Hong Kong's food and beverage sectors.
Education & Info Sharing
Promote institutional partnerships and scholarships between South Africa and Hong Kong.
Transport & Automotive
Enhance collaboration in logistics, transport, and mobility innovation.
Manufacturing
Strengthen South Africa's manufacturing role within the global supply chain ecosystem.
Arts & Culture
Foster cultural exchange and collaboration between South Africa and the Greater Bay Area.
Technology & Innovation
Advance digital transformation and innovation to drive competitiveness and growth in both economies.
Meet out team
Tidimalo (Tidi) Shabalala
Founder & President
Tidimalo (Tidi) Shabalala
Tidimalo Shabalala is the Founder and President of the South African Chamber of Commerce in Hong Kong (SACCHK) and the founder of Tidi Consulting, a Hong Kong based communications and branding agency.
She brings over 15 years of experience in strategic communications, brand development, and marketing, having held senior positions at Ogilvy, FleishmanHillard, and TBWA.
Tidi has led campaigns for major global and African brands including LG, Samsung, and Standard Bank, and has been instrumental in helping small businesses and influencers build visibility through creative storytelling and strategic PR.
Her work bridges Africa and Asia through initiatives that promote trade, culture, and entrepreneurship. Tidi is passionate about empowering African entrepreneurs abroad and strengthening South Africa’s global brand presence.
Bonginkosi (Bongi) Shabalala
Director
Bonginkosi (Bongi) Shabalala
Bonginkosi Shabalala is a Director of the South African Chamber of Commerce in Hong Kong and Associate Director of Partner Strategy at Amplify Health, supporting AIA Vitality across 11 markets in Asia.
He has extensive experience in corporate strategy, business development, and risk management, and has held leadership roles across the financial services and health sectors.
Bongi’s expertise lies in building strategic partnerships, improving operational frameworks, and delivering sustainable growth initiatives across multinational environments.
He is passionate about driving purpose-led collaboration between Africa and Asia and supporting initiatives that promote wellness, innovation, and inclusive economic growth.
Brendon
Nell
Director & CFO
Brendon Nell
Brendon Nell serves as Director and Chief Financial Officer (CFO) of the South African Chamber of Commerce in Hong Kong. He is currently Chief of Staff at Intensel, a global climate-risk analytics software company based in Hong Kong.
With over a decade of experience in finance, operations, and ESG innovation, Brendon helps organizations make data-driven strategic decisions. He holds dual degrees in Finance and Investment Management and is a certified Financial Modeling and Valuation Analyst (FMVA).
Brendon’s focus within the Chamber is on ensuring financial sustainability, transparency, and growth through strong governance and forward-thinking fiscal management.
Celeste
Fauconnier
Director
Celeste Fauconnier
Celeste Fauconnier is a Director of the South African Chamber of Commerce in Hong Kong.
Before relocating to Hong Kong in 2023, she spent 18 years at Rand Merchant Bank (RMB) in South Africa as a Senior Africa Economist, where she specialised in macroeconomic research, country risk analysis, and frontier-market investment across Sub-Saharan Africa.
Celeste co-authored RMB’s flagship publications “Where to Invest in Africa” and “Africa Investor Guide” and has been recognised through multiple Africa Investor and JSE Spire Awards for best in research and market insight.
She now leverages her deep economic expertise to promote trade and investment between South Africa and Hong Kong, building stronger financial and business bridges between the two regions.